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(Original on Provost letterhead)

February 09, 2022

Advancement Data Domain Council
Michael Visaya, Assistant Vice President for Information Management, chair
Justin Williams, Associate Director for Data Governance, Information Management, University Advancement, co-chair
Ryan Hagg, Director for Software and Security, Information Management, University Advancement, vice-chair
Isaiah Brookshire, Director of Marketing, UW Regional & International Advancement, University Advancement
Steven Campbell, Associate Director for Reporting and Data Management, School of Medicine
Barron Cato, Director, Data Science and Analytics, Marketing Insights and Analytics, University Advancement
Jill Doran, Development Services Director, College of Arts & Sciences
Tobin Eckholt, Senior Director, Gift Services, University Advancement
Ben Erickson, Director, Engagement Information Management, University Advancement
Alex Ichinoe, Associate Director for Reporting, Information Management, University Advancement
Jennifer MacCormack, Senior Director, Annual Philanthropy, Development Services, University Advancement
Elise Perachio, Director, Digital Engagement, University Marketing & Communications, University Advancement
Kelly Riutta, Director for Prospect Eesearch, Prospect Development, University Advancement

Dear Advancement Data Domain Council members,

Thank you for your willingness to serve on the University of Washington’s Advancement Data Domain Council. This committee is part of a new stewardship approach developed in conjunction with the University’s revitalization of data governance. The Advancement Data Domain council is charged with developing a cohesive approach to stewarding the University’s advancement and alumni-related data — an approach that derives the most value from advancement and alumni-related data while managing risk. This is a one-year appointment.

In 2006, the UW formed a Data Management Committee to provide support and advice regarding the administration, access and use of UW data. The committee appointed data trustees and custodians to steward University data. In 2017, the provost charged a Task Force with redesigning and updating the UW’s data governance model. The updated model was launched in 2019.

A survey of stakeholders in 2020 made clear that the data stewardship model, to date, was unclear, and not well aligned with current data governance. Some of the appointed data trustees and custodians were engaged but not supported; others were disengaged. To address these issues, UW Data Governance has developed a new approach to stewardship.

Types of data stewards:
Institutional Domain Stewards are consensus-builders who support a strategic, cross-functional view of data for the benefit of the enterprise. They serve on the Data Governance Steering Committee and represent the domain in enterprise-level conversations. The Institutional Domain Steward for Advancement is Mary Gresch, Senior Vice President for University Advancement.

Data Domain Council Chairs are consensus-builders who convene domain council meetings that address domain-specific issues and serve on the Data Governance Operational Committee where they represent the domain in cross-functional, enterprise discussions about domain data. The Data Domain Council Chair for Advancement is Michael Visaya, Assistant Vice President for Information Management.

Sub-domain stewards are experts who understand, identify and resolve data quality issues within their business area. They are active participants in the domain council and ensure a cohesive approach to data throughout its lifecycle. The sub-domain stewards for the Advancement domain are members of this council.

In addition to stewards, subject-matter experts are key to the Data Domain Council’s work. Some subject matter experts are members of this committee; others may be consulted on an ad hoc basis.

Advancement sub-domain stewards and subject-matter experts:

Name Area Role
Isaiah Brookshire Unit-based Advancement, Digital Communications Subject-matter Expert
Steven Campbell Unit-based Advancement, Medicine/Patient Data Subject-matter Expert
Barron Cato Advancement Data Model Subject-matter Expert
Jill Doran Unit-based Advancement, Digital Communications Subject-matter Expert
Tobin Eckholt Gift Data Sub-domain Steward
Ben Erickson Stakeholder Engagement, Digital Communications Subject-matter Expert
Ryan Hagg Access and Security Sub-domain Steward
Alex Ichinoe Advancement Data Model Subject-matter Expert
Jennifer MacCormack Gift Data, Donors and Prospects Subject-matter Expert
Elise Perachio Digital Communications Subject-matter Expert
Kelly Riutta Donors and Prospects Sub-domain Steward
Justin Williams Advancement Data Model Sub-domain Steward

Domain Council Charge:
Together, you will work to anchor the people, process, and technology change in the Advancement domain. You will represent the concerns of others and put foremost the needs of the entire UW. You may be tasked with representing the enterprise, a domain, or a smaller constituency: a business unit, department, or even a set of data itself.

As members of the Advancement Data Domain Council, you will focus on issues unique to the domain and will support the chair of this council to represent domain issues in cross-domain and institutional discussions at the Data Governance Operational Committee. Similarly, the chair, Michael Visaya, will support the Institutional Domain Steward, Mary Gresch, in strategic, cross-functional enterprise discussions at the Data Governance Steering Committee.

As you undertake this work, we ask that you:

  • Work on behalf of the UW as a whole, including all three campuses and the Medical Center
  • Take an institutional view and think about the data in the context not only of the function, process or system for which you are responsible, but also across functions and across the enterprise
  • Focus on data over systems, stewarding the data regardless of where it resides
  • Approach your work as a collaborative leader and representative, gathering input from those not present on this council and providing the information essential for the Data Domain Council Chair to represent the domain to data governance groups and to the leaders and councils of other domains
  • Promote, with your work, informed decision-making and shared solutions, create buy-in and enable positive culture change, and apply experience and expertise to ensure data strategies come to fruition
  • Keep UW’s diversity and equity goals and UW’s privacy principles and policies in mind when making recommendations.

Deliverables will be based on priorities the Advancement Domain Council sets for itself in collaboration with UW’s data governance groups and in response to overall data governance priorities. Work will include planning, policy, data definition and classification, quality, access, inventory, issues response, communication and training, architecture, and analysis specific to the data within the domain.

Nina Pham will provide administrative support to the council. Ann Nagel and Marisa Nickle will attend the meetings as ex-officio members, as needed, to connect the domain councils with UW data governance groups and support a consistent and cohesive approach to stewardship.

Thank you for your willingness to serve the UW community in this important capacity.


Phil Reid
Vice Provost, Academic and Student Affairs
Professor of Chemistry